Creating a Premium Brand Experience: Reinventing EcoOne® Spa Care for the Conscious Consumer.
In a market dominated by price-conscious consumers, Pacific Sands Inc. faced the challenge of repositioning their natural spa cleaner, EcoOne®, to stand out amidst the noise. With a mission to promote a healthier and more sustainable lifestyle, we were engaged in a comprehensive rebranding effort.
Brand Identity
Packaging
Photography
Video Production
Website Design & Development
A Complete Transformation
Pacific Sands wanted a comprehensive and compelling new brand to relaunch the EcoOne® line of products with a renewed focus on their direct sales channel, to elevate above third party platforms such as Amazon. After gathering insightful data from our target audience we began our brand transformation.
An Entirely New Identity
Our consumer insights informed us that our target market identified with our core brand values of simple, safe for your skin and eco friendly. The new logo mark represents the extended lifespan of your water and hot tub when using the EcoOne® spa care products. The serene and swirling nature of the design creates a flowing movement that is reminiscent of jet-circulated spa water. The mark also represents harmony - knowing that EcoOne® products are created with humans, the environment, and your water in mind.
Product Packaging
Our mantra for the packaging was, “keep it simple.” The sophisticated and modern new look blends seamlessly into any setting. With our newly refined bottle designs as well as kit boxes, we created an elevated and streamlined look that keeps simplicity and ease of use top of mind.
Website & Amazon Storefront
Through a comprehensive process of Discovery, UX Design, Visual Design, and Development, we meticulously crafted a custom website experience for EcoOne®. Leveraging the flexibility and customization capabilities of the Shopify platform, we seamlessly integrated our client’s unique product needs into a user friendly shopping experience. Simultaneously, we used the new brand assets to completely revamp the Amazon storefront.
