Introducing Highwater, a new benchmark in residential real estate branding & marketing.
Highwater is a premier, amenity-driven residential community, with a rooftop pool and fitness center located in downtown Redwood City. Our client partners at Greystar tasked us with building an elevated brand for this truly unique residential apartment community. We created a best in class luxury brand for this unique property.
Naming & Brand Identity
Copywriting
Photography
Web Site Design
Print Collateral
Signage
Branding & Identity
Sometimes inspiration is right in front of you. In this case, we took the premier amenity feature of the project and made it the namesake. Highwater is the only apartment residence in Redwood City that features a rooftop pool.
Taking cues from high-end hospitality brands, we created an elegant brand identity that speaks to the sophistication of the building itself. This amenity-driven residence will feature a premier service offering, setting it apart from the local competition.
